Facebook Advertising Proposal Template

Drive business growth with our Facebook Advertising Proposal Template – outline effective strategies to maximize revenue and customer acquisition with Facebook Ads.

Facebook Advertising Proposal Template

About this template

Intrigue prospective customers and handle complex advertising proposal cycles with our engaging Facebook Advertising Proposal Template. It ensures a seamless proposal process, aiding your team in closing more Facebook advertising deals and boosting your business growth.

What's included?

  • Executive summary
  • Understanding your needs
  • Your priorities
  • 12-month goals
  • Our approach
  • Service overview
  • Our team
  • Contact us

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

A Facebook Advertising Proposal, built in a business proposal software, is a comprehensive document that delineates the strategies, tactics, and budget required to effectively promote a business on the Facebook platform. It serves as a roadmap for businesses aiming to harness the power of Facebook advertising to reach their target audience, amplify brand awareness, and boost conversions. By meticulously analyzing the client's business goals, target audience, and competition, the proposal provides a tailored approach designed to maximize return on investment and deliver measurable results.

Client acquisition: Use the proposal to impress potential clients and win new business. Highlight your experience and expertise in Facebook advertising, showcasing your ability to drive targeted traffic, increase brand visibility, and generate leads or sales. Outline your strategic approach, including audience targeting, ad creative, campaign optimization, and tracking and reporting.

Project requests: When an existing client or prospect expresses interest in Facebook advertising services, they may request a proposal to evaluate your suitability for the project. Customize your proposal to address their specific needs and goals. Discuss their target audience, campaign objectives, budget, and desired outcomes. Present your recommended strategies, ad formats, ad targeting options, budget allocation, and measurement plans.

Campaign communication: Use the proposal as a communication tool during the campaign execution phase. Share campaign details, timelines, and key milestones. Specify the campaign objectives, target audience segments, ad formats, and estimated budget. Outline your reporting and analytics approach, including key performance indicators (KPIs) and frequency of reporting. Emphasize your commitment to ongoing campaign optimization and provide clear lines of communication for regular updates and feedback.

With Qwilr's Facebook Advertising Proposal Template, you can create professional, customized proposals efficiently, saving time and ensuring consistency across your sales approach.

1. Streamlined Design: Our template offers a professionally designed layout that ensures your proposal looks polished and visually appealing. Impress your clients with a sleek and modern design that reflects your expertise.

2. Time Savings: By using Qwilr's template, you can save valuable time in creating your Facebook Advertising proposal. With pre-built sections and customizable elements, you can quickly tailor the template to fit your client's needs, allowing you to focus on the content and strategy.

3. Consistency: Maintaining a consistent sales approach is crucial for your agency's growth. With our template, you can ensure that all your clients receive the same high-class proposal, regardless of who prepares the pitch. This consistency builds trust and professionalism in your brand.

4. Customization Options: While our template provides a solid foundation, you have the flexibility to customize it to align with your client's branding and specific requirements. Add your agency's logo, change colors, and personalize the content to make the proposal feel tailor-made for each client.

5. Easy Collaboration: Qwilr's template allows for seamless collaboration with your team. Multiple team members can work on the proposal simultaneously, making it easy to gather input, make revisions, and finalize the document. This collaborative approach ensures that your proposal reflects the collective expertise of your agency.

Here's a quick video overview of how to get started with this template:

To use Qwilr's Facebook Advertising Proposal Template, simply follow these steps:

1. Start by clicking "Use Template" to create a copy of the template for your own use.

2. Customize the template to fit your specific needs and goals. Add your client's name, logo, and any other relevant branding elements to make it personalized.

3. Use the pre-designed sections to outline your Facebook advertising strategy. Highlight the key benefits of using Facebook ads, such as targeted audience reach and measurable results.

4. Showcase your expertise by including case studies or success stories from previous Facebook advertising campaigns. This will help build trust and confidence in your abilities.

5. Clearly outline the proposed budget and timeline for the campaign. Break down the costs and explain how the allocated budget will be used to achieve the desired results.

6. Include a section on the metrics and analytics you will use to track the success of the campaign. Explain how you will measure the effectiveness of the ads and make data-driven optimizations.

7. Use visuals, such as charts or graphs, to present data in a visually appealing and easy-to-understand format. This will help your client visualize the potential impact of the Facebook advertising campaign.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

To create a comprehensive Facebook Advertising Proposal, include the following key elements:

  1. Introduction: Briefly introduce your agency and highlight your expertise in Facebook advertising.
  2. Client's Goals: Clearly outline the client's objectives and desired outcomes for their Facebook advertising campaign.
  3. Target Audience: Identify the target audience and provide insights into their demographics, interests, and behaviors.
  4. Strategy: Present a detailed strategy that aligns with the client's goals, including ad formats, targeting methods, and budget allocation.
  5. Campaign Timeline: Outline the timeline for campaign setup, ad creation, monitoring, and reporting.
  6. Budget and Pricing: Specify the proposed budget and pricing structure, including any additional fees or services.
  7. Performance Metrics: Define the key performance indicators (KPIs) that will be used to measure the success of the campaign.
  8. Reporting and Analysis: Explain how you will track and analyze campaign performance, and provide regular reports to the client.
  9. Terms and Conditions: Include any relevant terms, conditions, or legal requirements related to the Facebook advertising campaign.
  10. Next Steps: Clearly outline the next steps for the client to proceed with the proposal, such as signing a contract or making a payment.

  1. Clearly outline the client's goals and objectives for the campaign.
  2. Provide a detailed breakdown of the target audience and demographics.
  3. Include a comprehensive analysis of the competition and market trends.
  4. Present a strategic plan for ad placement, budget allocation, and campaign monitoring.
  5. Showcase past successful campaigns and results to build credibility.
  6. Emphasize the unique value proposition and expertise your business brings to the table.
  7. Use visual elements like charts and graphs to enhance understanding and engagement.