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Building a bulletproof business case

1 Sept., 2:00 pm BST

Guy

It’s a common conundrum all sellers face: balancing emotional selling with logical tactics to build buyer confidence and close the deal.

As humans, we lean towards emotional decisions. Yet B2B buyers need to analyze the options, justify the purchase, and demonstrate ROI. How can sellers strategically combine both emotional and logical elements into a sales presentation to create a more compelling story?

Join us for an insightful discussion followed by an interactive optimization clinic of sales proposals submitted by you, our live audience:

Building a Bulletproof Business Case
1 Sept., 2:00 pm BST

In this free clinic, we will discuss:

  • How humans make decisions vs. the information buyers seek
  • How to build more emotion into your presentations
  • When to introduce logic-based tactics, including ROI discussions

Registration is free and, when registering, you’ll have the option to upload one of your sales presentations for feedback during our live presentation. Note brand and proprietary information will be blocked out from all submissions received, and submissions will be featured as time allows.

Register Now

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