Qwilr + 30 Minutes to President's Club

Free Resource: Multithreading Power Plays

Qwilr has partnered with Armand & Nick to bring you their 3 step approach to multithreading. Drive deals forward by creating a clear path to close.

About this playbook

When you have multiple stakeholders involved in your deal, this Multithreading Playbook will guide you to success. Access all the resources a rep would need to run an effective multithreaded deal and increase deal velocity.

What's included?

  • How to ‘ask for power’
  • How to loop in the person in power
  • How to manage the deal to close using a Joint Execution Plan (JEP)

Qwilr is the perfect tool for sales teams to reach multiple stakeholders and drive deals forward.

About the authors

Armand Farrokh & Nick Cegelski, Hosts of 30 Minutes to President’s Club

Armand Farrokh & Nick Cegelski|Hosts of 30 Minutes to President’s Club

Armand is known for going on rants about bad telemarketers. Nick is known for motivating anyone, even a marketer, to cold call.

Qwilr empowers sales teams to maximize their success throughout the sales cycle. The platform enables sellers to build customized proposals and sales assets quickly, easily, and always on-brand, addressing specific buyer needs to ensure confidence in their purchasing decisions.

Qwilr achieves this by transitioning sales teams from outdated and fragmented methods of selling to a seamless, web-based buyer experience that integrates with your CRM. This approach provides unique buyer insights, helping you make the most of every deal.

Multithreading involves creating multiple connections within one account. Whether you’re working with an experienced champion or not, you’ll want to engage with someone above the power-line to ensure your deal makes it to close.

A joint execution plan (JEP) is a coordinated and agreed-upon strategy outlining the specific actions, timelines, and responsibilities of multiple parties working together to achieve a common goal.

An effective JEP covers:

  • What actions need to be taken to achieve the buyer's objective and get the deal done?
  • Who needs to complete what actions and when?

By collaborating on a JEP, both parties can align their expectations, resources, and efforts, facilitating smoother implementation and a higher probability of success.

‘Asking for power’ refers to seeking access to decision-makers or individuals with the authority to make purchasing decisions within the prospect’s organization.

By asking for power, you can:

  • Ensure there is leadership buy-in and alignment early
  • Increase the likelihood of closing the deal because you’ve built relationships beyond your champion

The ‘person in power’ is the decision-maker or individual who has the authority to make a purchasing decision.

Identifying and engaging with the person in power early is crucial, as they are likely to ultimately play a role in your deal process and, if not managed well, can easily 'blow up a deal'.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Templates for every use case

Explore templates for sales, marketing, customer success, sales enablement and more.

Explore proposal templates