Facebook Marketing Proposal Template

Craft powerful Facebook campaigns for your clients with our Agency Facebook Marketing Proposal Template – suggest focused strategies to amplify brand visibility and customer interaction on Facebook.

About this template

Engage potential customers and manage complex marketing proposal cycles with our dynamic Facebook Marketing Proposal Template. It provides a smooth proposal journey, aiding your representatives in closing successful Facebook marketing contracts and growing your client base.

What's included?

  • Executive summary
  • The challenge
  • Your priorities
  • 12-month goals
  • How we can help
  • Your services
  • Market analysis
  • What success looks like

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan leads growth marketing & demand generation at Qwilr – looking after performance marketing, SEO, CRO and analytics. Brendan has experience with high growth companies like Airwallex and led growth teams agency side for a few years.

A Facebook Marketing Proposal is a comprehensive document that outlines the strategies, tactics, and deliverables for a successful Facebook marketing campaign. It serves as a roadmap for businesses looking to leverage the power of Facebook to reach their target audience, increase brand awareness, and drive conversions.

This proposal highlights the unique value proposition of your agency, showcasing your expertise in crafting tailored Facebook marketing strategies that align with the client's specific business goals. By presenting a well-thought-out plan, you instill confidence in potential clients, positioning your agency as the ideal choice for their Facebook marketing needs.

A Facebook Marketing Proposal is a comprehensive document that outlines your strategies, tactics, and deliverables for promoting businesses or brands on the Facebook platform. It serves as a professional tool to present your expertise in leveraging Facebook's advertising features and targeting capabilities to drive engagement, reach, and conversions.

  • Client acquisition: Use the proposal to showcase your expertise and win new clients. Highlight your experience in creating successful Facebook marketing campaigns and achieving measurable results. Present your understanding of the client's target audience, business goals, and unique selling points.
  • Project requests: When a client expresses interest in Facebook marketing services, they may request a proposal to evaluate your capabilities. Customize your proposal to address their specific needs and goals. Discuss their industry, target audience demographics, competition, and previous marketing efforts.
  • Project communication: Use the proposal as a communication tool throughout the project. Share campaign details, objectives, and key performance indicators. Specify your approach to ad targeting, audience engagement, community management, and campaign reporting.

1. Streamlined process: Our template provides a structured framework for your Facebook marketing proposals, making it easy for you to present your ideas and strategies in a clear and organized manner. This ensures that your proposals are consistent and professional, regardless of who is preparing them.

2. Time savings: By using Qwilr's template, you can save valuable time that would otherwise be spent on formatting and design. Our template is pre-designed with a visually appealing layout, so you can focus on customizing the content to meet your client's specific needs. This allows you to create high-quality proposals efficiently, freeing up time for other important tasks.

3. Increased success rate: Our Facebook Marketing Proposal Template is designed to help you showcase your expertise and convince clients of the value of your services. With a well-structured and visually appealing proposal, you can effectively communicate your strategies, goals, and expected outcomes. This increases the likelihood of winning new clients and securing more Facebook marketing projects.

By leveraging Qwilr's Facebook Marketing Proposal Template, you can elevate your proposals and stand out from the competition. Start impressing your clients with professional and persuasive proposals today.

To use Qwilr's Facebook Marketing Proposal Template, simply follow these steps:

1. Start by clicking "Use Template" to create a copy of the template for your own use.

2. Customize the template to fit your specific Facebook marketing proposal. Add your client's name, company details, and any other relevant information.

3. Use the pre-designed sections to outline your strategy, goals, and tactics for the Facebook marketing campaign. You can easily edit the text, images, and formatting to match your branding and style.

4. Showcase your expertise by including case studies, testimonials, or examples of successful Facebook campaigns you have run in the past. This will help establish your agency as the right choice for the client.

5. Use the interactive features of Qwilr to make your proposal engaging and interactive. Add videos, images, and interactive elements to bring your ideas to life and make a lasting impression on your client.

6. Once you have customized the template to your satisfaction, simply click "Share" to send the proposal to your client. Qwilr allows you to track when the client opens the proposal and how much time they spend on each section, giving you valuable insights into their level of interest.

By using Qwilr's Facebook Marketing Proposal Template, you can create a professional and persuasive proposal that showcases your expertise and convinces potential clients to choose your agency for their Facebook marketing needs.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Include key elements such as an overview of the client's business, target audience analysis, campaign objectives, proposed strategies, budget breakdown, and expected results. Additionally, provide a timeline for implementation, reporting and analysis methods, and a clear call-to-action for the client to move forward. This comprehensive proposal will showcase your understanding of their specific needs and position your agency as the ideal choice for their Facebook marketing endeavors.

  1. Clearly outline the client's goals and objectives for their Facebook marketing campaign.
  2. Provide a detailed strategy that includes target audience analysis, content creation, and ad campaign management.
  3. Showcase your expertise by including case studies or success stories from previous Facebook marketing campaigns.
  4. Include a timeline with specific milestones and deliverables to keep the project on track.
  5. Offer pricing options and packages that align with the client's budget and goals.
  6. Customize the proposal to address the client's industry-specific challenges and opportunities.
  7. Use visual elements like charts and graphs to illustrate data and results.

  1. Identify your client's unique business needs and goals.
  2. Showcase your expertise in Facebook marketing strategies and tactics.
  3. Highlight successful case studies and results from previous campaigns.
  4. Clearly outline your proposed strategy, including targeting, ad formats, and budget allocation.
  5. Emphasize the value and ROI your services can bring to their business.
  6. Address any potential concerns or objections they may have.
  7. Offer a personalized and tailored approach to meet their specific requirements.
  8. Conclude with a strong call-to-action, inviting them to take the next step in partnering with you for their Facebook marketing needs.