If you've started exploring Qwilr's document automation features, whether that's the API, Zapier, Make.com or the Smart Proposal Engine, you've probably come across the word "credits."
Here's what they are, how they work, and what you get on each plan.
The short version
Every time you create a page through document automation, the creation of that document is charged at your per-doc rate.
Your credit balance covers those charges.
How many documents you can create from a given credit balance depends on your rate.
For example, at $2.50/doc rate, $500 of credits gets you around 200 documents.
At $1.60/doc, $500 stretches to 312.
Your rate can be depends on how you’re paying for automated doc creation, and the plan that you’re. We go into more detail on this below.
What actually uses credits?
Credits apply whenever a document is created using an automation, rather than someone opening the Qwilr editor and building it manually.
There are a few main ways to do that:
The Smart Proposal Engine: Qwilr's built-in tool for generating dynamic, personalised proposals at scale, using conditional content and AI to dynamically adapt a template to your buyer.
Our API: Your CRM or internal system sends a request, and Qwilr creates the page. No one needs to touch the app.
Zapier and Make.com: An automation workflows triggers Qwilr to create a document when something happens elsewhere (a deal moves stage, a form is submitted, a new record is created, etc.).
If you're creating documents manually in Qwilr (opening the editor, building a page, sending it yourself) that doesn't touch your credits at all.
Automated document creation via the API, and Make.com and Zapier, is available across all of our plans. The Smart Proposal Engine is limited to teams on Scale.
What credit balance does each plan include?
With each plan, you can get started for free, with a set number of free automated document creations:
| Plan | Free automated document creations |
|---|---|
Trial | ~10 documents |
Starter | ~10 documents |
Growth | ~150 documents |
Scale | ~600 documents |
If you upgrade mid-year, you lose any remaining balance from your old plan but gain the full allocation for your new one.
Prepay and save: lock in a lower rate
If you're creating a meaningful volume of documents, prepaying for a bundle locks in a lower per-doc rate.
Starter plans can prepay for a 125-document bundle at $4/doc ($500 upfront).
Growth and Scale plans can choose from larger bundles:
| Documents | Rate per doc | Upfront |
|---|---|---|
250 | $2.00 | $500 |
1,000 | $1.80 | $1,800 |
2,000 | $1.60 | $3,200 |
5,000 (Scale only) | $1.50 | $7,500 |
Prepaid credit expires after 12 months.
Your per-doc rate and pay-as-you-go
If you’d rather take a pay-as-you-go approach, your rate will depend on your plan:
- Starter: $5 per document
- Growth and Scale: $2.50 per document
Usage is billed monthly or quarterly against your credit balance.
You'll receive an invoice each period that shows how many documents were created and what was charged.
There are no minimums. You only pay for what you create.
A few things worth knowing
- Credits and your Qwilr subscription are separate. Your plan fee covers seats and core Qwilr features. Credits are a separate balance for automated document creation, invoiced independently.
- You can buy more credits at any time. You don't need to wait for renewal to top up.
- The Smart Proposal Engine is only available on Scale. If you want to create highly personalised proposals at scale, that's the tier to be on.
- Bundles can be self-served or sales-assisted. Add them directly from the billing flow in your account or, if you have one, talk to your CSM if you'd like help figuring out the right volume for your use case.
Questions?
If you have any questions, reach out to the team at help@qwilr.com
For technical documentation on the API, head to docs.qwilr.com.
About the author

Guy Hall|Product Marketing Manager at Qwilr
Guy works on product marketing at Qwilr – tackling things like positioning, messaging, sales enablement and more. Guy has a background in content and communications, and has worked across a variety of industries including tourism, telecoms and tech.