Whether you love them or loathe them, sales presentations are a big part of working in sales. You and your team have read the RFP or job spec and done all of your research to put together the most compelling offer. Now, it's time to impress the prospect with a great presentation. A bit of theater and a lot of planning and coordination come together to pull off the winning pitch.
Having software that can help you organize your thoughts and make your presentation look polished and professional is table stakes today. But how do you know what software you should use? The options for sales presentation software continue to increase, so how do you cut out the noise and pick the tool that works best for you and your team? While the answer to this question may depend on a lot of variables, we'll look at some of the best on the market and how they came to be that way so you can make an informed decision.
Key Takeaways
- Using the right presentation software can help you make a strong impression in a sales presentation.
- Choosing the right software depends on the type of sales you do and the size of your company.
- There are great options for sales presentation software that fit every budget.
- Sales presentation software is starting to embrace AI. It's okay to embrace these features if they help make you more productive without diluting your message or adding false information.
TLDR: Sales presentation tools overview
| Sales Presentation Software | Best For | Starting Price (USD)* | Top Feature | G2 Rating |
|---|---|---|---|---|
| Qwilr | Sales teams | $35/user per month | Interactive sales collateral & proposals | 4.5/5 |
| Google Slides | Early-stage businesses and startups | Free | Cloud-based access | N/A |
| PowerPoint | Beginners | $6/user per month | Presenter view | 4.6/5 |
| Pitch | Freelancers | $17 per month | Collaborative editing | 4.4/5 |
| Canva | Creatives | $120/user per year | Drag-and-drop interface | 4.7/5 |
*Price as of October 2024
How do you choose the right sales presentation software?
Like investing in any other type of decent sales software, there are a few things you'll want to consider when choosing your sales presentation software. First and foremost, what features do you need, and how much of a budget do you have to invest? If you need the ability to create a basic slide deck, you can use many free tools. You may also want to use a tool like Google Slides or PowerPoint if you have a large team and a designer on staff who can create a branded template so your sales team has a base to start from.
Using a more powerful tool that allows you to create a highly polished sales deck easily might be even more important if you have a smaller, leaner team and you're just getting started.
To pick the right tool for your tech stack, make a list of all of your requirements and order them from most important to least important. Then, align on your ideal budget for your tool. Having this information upfront will help you make the right choice more easily.
The best sales presentation software in 2025
There are many highly versatile tools on the market to help sellers quickly and efficiently create and distribute highly polished sales decks. Here are a few of our favorites:
1. Qwilr: Best for sales teams
G2 Rating: 4.5 / 5
We certainly have to toot our own horn first. Qwilr's sales presentation software cannot only be used to create and distribute sales proposals, one-sheets, contracts, NDAs, and so many more sales and marketing materials, but it's also great for creating visuals for sales presentations.
Our web-based platform includes analytics that provide insight into who is viewing your materials, when (and how long) they view, and which sections they focus on. Qwilr's documents are visually impressive, and it's easy to embed rich images, videos, and other multimedia components, as well as spreadsheets and other detailed information to help your client or prospect understand the opportunity.
When your client is ready to sign on the dotted line, eSignature capabilities make this easier than ever. This puts Qwilr up there as one of the best proposal tools. Qwilr also offers a robust proposal template library making it easier than ever to create a winning sales proposal or presentation.
Top features
- Interactive sales collateral & proposals: Create dynamic, multimedia-rich presentations with embedded videos, interactive pricing tables, and image galleries.
- E-signature & integrated payment functionality: Qwilr includes built-in e-signature capabilities, enabling clients to sign proposals directly from the document. Clients can also make payments through Stripe integration. This feature helps streamline the closing process, making it faster and more efficient.
- Mobile-friendly & responsive design: Documents created in Qwilr are mobile-responsive, ensuring that clients can view the proposals seamlessly across devices, whether they’re using a smartphone, tablet, or desktop.
- Custom branding: Users can easily incorporate custom branding, including logos, fonts, and colors, ensuring that every proposal aligns with the company's brand identity.
- Tracking & analytics: Built-in tracking and analytics allow sellers to see how often their sales pitch deck or proposal is viewed and what parts the viewer is coming back to over and over.
- Integrations: Qwilr offers many integrations, including native integrations with many popular CRMs, Zapier, Quickbooks, Slack, and more.
Pricing
Take Qwilr for a test drive with the no-commitment 14-day free trial.
- Business plan: $35/user per month (when paid annually)
- Enterprise plan: $59/user per month (when paid annually)
You can even try our AI proposal generator for free and create your own professional-looking proposal in minutes.
2. Google Slides: Best for early-stage businesses and startups
G2 Rating: N/A
If your business is just getting started, Google Slides might be the best tool for your sales presentations. Included in the Google suite, users should have access to this with their business emails.
This familiar presentation platform is used for creating decks and slides for sales meetings, virtual sales presentations, and other meeting points across a sales cycle (like customer onboarding).
It's easy to share the presentation across your team to collaborate on building the slides needed to woo your client. If you already have a small marketing team or a freelancer doing branding and design work, it's fairly easy for them to create a branded slide template to build gorgeous and brand-compliant presentations.
One drawback is that Google Slides does not have built-in analytics at this time. Sending your presentation through an email marketing tool can tell you who opened the email or clicked on the link but cannot tell you what they viewed or how long they spent on the presentation.
Top features
- Cloud-based access: Being cloud-based, presentations are saved automatically and can be accessed from anywhere, on any device, providing flexibility for teams and on-the-go presentations.
- Real-time collaboration: Google Slides allows multiple users to collaborate on presentations simultaneously, making it easy for sales teams to edit, comment, and refine slides together in real time
- Integrations with Google Workspace: Google Slides integrates seamlessly with other Google Workspace tools like Drive, Docs, Sheets, and Meet, making it easy to incorporate data and share presentations with the team or clients.
- Templates: There is an abundance of templates available online to get you started with Google Slides.
Pricing
Free for personal use and included in Google Workspace for businesses.
3. PowerPoint: Best for beginners
G2 Rating: 4.6 / 5
Probably considered the OG of sales presentation software, PowerPoint is still one of the best-known tools for putting together highly polished sales decks. While it has some limitations when it comes to interactive sales pitches, it can still easily help sales teams get their point across as the backdrop for an engaging sales conversation.
PowerPoint is primarily used to create presentation slides, including sales presentations, pitch decks, and many other types of presentations that could happen throughout a sales cycle.
Slide masters and multiple layouts can make it easy for teams to create effective sales presentations without needing to customize them every time. PowerPoint also offers animations, slide transitions, and the ability to add some multimedia functions to help with the wow factor in a presentation.
Top features
- Presenter view: This nifty feature allows speakers to see their notes, upcoming slides, and a timer on their screen while displaying only the slide content to the audience, helping with smooth delivery.
- Integration with Microsoft 365: PowerPoint integrates seamlessly with other Microsoft 365 apps like Excel and Word, making it easy to embed data, charts, and documents directly into slides.
- Multimedia embedding: Users can embed videos, audio, and animations directly into slides, enhancing the interactivity and engagement of sales presentations.
- Templates: Having a template can save sellers time when it comes to personalizing a presentation for a new prospective client. This is especially easy to set up in PowerPoint. Also, past presentations can easily be duplicated and reused.
- Tracking & analytics: Tracking and analytics functionality is limited in PowerPoint. But, if you use an email marketing tool to send your slides after a presentation, you can easily see when the email (and the document) were opened.
Pricing:
- Microsoft 365 Business Basic: $6/user per month (paid annually)
- Microsoft 365 Business Standard: $12/user per month (paid annually)
- Microsoft 365 Business Premium: $22/user per month (paid annually)
4. Pitch: Best for freelancers
G2 Rating: 4.4 / 5
Billed as "an online presentation maker that's fast, flexible, and free" Pitch makes a great tool for freelancers who need to dazzle prospective clients. It allows them to build successful sales decks quickly and efficiently so that they have time to deliver on commitments and run their business efficiently. If you've ever freelanced (or you're a freelancer), you know what a challenge it can be to wear all the hats in your small business.
Pitch is used to create professional-looking presentations for all of your needs. It works across all your devices so that you can create and edit presentations on the go —no more being tied to your desktop. And all of this is tied into a modern yet delightful user experience and the ability to bundle brand assets and fonts for consistency and extra polish.
Top features
- Collaborative editing: Pitch allows teams to collaborate in real-time on presentations, making it easy to edit, comment, and update slides together, fostering seamless teamwork.
- Media embedding: Pitch supports embedding videos, charts, and data from various sources like Google Analytics and Sheets, making it easier to create dynamic and data-driven presentations.
- Custom branding: You can add custom fonts, colors, and logos to presentations, ensuring every pitch is consistent with the company’s brand identity.
- Templates: To combat the very common pain point of knowing where to start when it comes to a freelancer sales pitch deck, Pitch offers over 100 professionally designed templates to help freelancers get started.
- Tracking & analytics: Built-in analytics allows freelancers to understand who is watching the presentation and what they care about and provides insights into content performance in real-time.
Pricing
Pitch offers a fairly comprehensive free tier, but if you want the analytics features, you will need to pay.
- Pro: $17/month for 2 editors
- Business: $68/month for 5 editors
Adding extra editors will cost you between $13-$17 depending on the plan.
5. Canva: Best for creatives
G2 Rating: 4.7 / 5
Whether you've used it to create social media assets or edit a photo, if you're creative, you're more than likely already familiar with Canva. But did you know that you can also use it to create a successful sales deck? If you haven't tried using Canva to create a presentation or even a template, now is the time to give it a try!
Canva can be used to design all types of projects, from business cards to social media posts and even sales or capabilities presentations. If you're a creative with limited graphic design skills, Canva can help you show your creativity without needing advanced design chops. It offers a comprehensive suite of different content types and the ability to create a brand template to house your logos, fonts, and images of your projects.
Top features
- Drag-and-drop interface: Canva's user-friendly drag-and-drop interface makes it easy to create and customize presentation slides, even for those without design experience.
- Brand kit integration: Users can maintain consistency by uploading brand assets like logos, colors, and fonts, which can be easily applied across all presentations using this feature.
- Multimedia integration: Canva allows for embedding videos, audio, charts, and animations into presentations, making it possible to create engaging and interactive slides.
- Templates: Canva offers an almost unlimited number of templates that range from business formal to extremely creative. No matter what vibe you're going for, you'll look like a pro when you start with a Canva template.
- Tracking & analytics: Users can see who has viewed their designs. Paid users have access to more robust analytics.
- Integrations: Canva offers integrations with many popular social media scheduling tools and other products.
Pricing
There is a free tier which is great for getting to know Canva, but it has limited content, design tools, templates, and analytics.
- Canva Pro: $120/user per year
- Canva Teams: $100/user per year (minimum 3 users at $300/year)
- Canva Enterprise: Talk to sales
Features to look for in sales presentation software
Whether you're looking for something tried and true or you're ready to embrace new technologies on the cutting edge of sales presentation software, you want to get clear on your requirements so you don't end up with a piece of software that doesn't meet the needs of your team.
For example, if you have a highly collaborative and distributed team, you likely need web-based presentation software that allows for collaboration between multiple team members.
Suppose you sell in the enterprise space and have large buying committees. In that case, you might need a tool that allows you to share a link with multiple people after the presentation and bonus points for analytics capabilities that allow you to see who has looked at your presentation after the fact and which part of the material they continue to revisit.
If your sales team skews older, you might want a simpler tool instead of choosing solutions requiring technical expertise to make them work.
Before you start shopping for your new or upgraded presentation software, make a list of the most important things you want to look for and any features you're hoping to avoid. This will help you make the right choice more efficiently and be able to start churning out visually impressive interactive sales pitches more quickly.
Level up your sales presentations with Qwilr
When it comes to creating a winning sales presentation, the right tool won't just make you look polished and professional. It may also save you time. By choosing a tool that allows you to create a template for each type of presentation, you will never have to start from scratch. You can focus on tailoring each slide to the needs of your audience.
If you want to see how Qwil can help you put together professional, engaging and easy to share sales presentations, reach out today to schedule a demo or start a 14 day free trial. While we can tell you how much you'll love building presentations in our software, we'd rather show you!
About the author
Marissa Taffer|Founder & President of M. Taffer Consulting
Marissa Taffer is the Founder & President of M. Taffer Consulting. She brings over 15 years of sales and marketing experience across various industries to a broad range of clients.
Frequently asked questions
Key factors include the features you need, your budget, the size of your team, and the type of sales you do. It's also important to consider whether the software allows for collaboration, provides analytics, and integrates with your existing tools.
Look for software that allows for collaboration, provides analytics, and integrates with your existing tools. If you have a large buying committee, consider a tool that allows you to share a link with multiple people and track their engagement.
Some of the best options include Qwilr for sales teams, Google Slides for startups, PowerPoint for beginners, Pitch for freelancers, Canva for creatives, and either PowerPoint or Google Slides for not-for-profits.
Sales presentation software can help you create polished, professional presentations. It can also provide analytics to help you understand how your presentations are being received and which parts are most engaging.
Google Slides is a good option for startups. It's included in the Google suite, allows for collaboration, and has an abundance of templates available online.
