1. CenterCheck

How CenterCheck turned a two-step sales process into a single moment and stopped missing payments entirely

Location

United States

Industry

B2B SaaS

Company size

1-10 employees

Overhead view of a bustling shopping mall with motion-blurred shoppers and storefronts.

CenterCheck sells B2B software on a subscription model, the kind of business where the quality of the sales experience matters as much as the product itself. For founder Sean Allen, every touchpoint in the buying process is a signal: professional and seamless, or cobbled together and forgettable. When it came to collecting payment, the process was the latter.

Getting from a verbal yes to a signed contract and a paid invoice required multiple steps, multiple tools, and multiple points where the deal could quietly fall apart. Sean wanted something different: a single, polished experience that made signing and paying feel like one natural action, not two separate administrative tasks.


The challenges

Before QwilrPay, CenterCheck's sales process ran on two separate tools: a contract sent for signature, and then a Stripe payment link sent separately after. The problem with this approach wasn't any single step; it was the gap between them. When signing and paying are decoupled, things fall through that gap. A customer could sign the contract and then expect to receive access without ever completing payment. Or they could attempt to pay before the contract was finalised, leaving the process in an undefined state. Either way, someone on Sean's side had to catch it, follow it up, and manually close the loop.

On top of that, the experience itself didn't match the product Sean was selling. Sending a DocuSign followed by a Stripe link felt like two separate back-office steps, not a considered buying journey. For a founder who cares about every signal his company sends, that mattered.

I considered the consumer perspective when setting things up. If I received a proposal like that, I would sign and pay immediately.

Sean Allen, Chief Sales Officer, CenterCheck

The solution

CenterCheck connected to QwilrPay and rebuilt their sales flow around a single, unified proposal experience. The moment a client is ready to move forward, Sean sends a Qwilr proposal: a polished, custom-feeling document where signing and paying happen together, in the same step, in the same place. There is no separate contract tool, no follow-up payment link, no gap for deals to fall into.

The result looks, in Sean's words, like something a high-tech company built specifically for their clients. That perception of a professional, seamless buying experience is itself part of the close.

The results

Signing and paying become one action

The structural fix QwilrPay delivered was the coupling of signature and payment into a single moment. A client can no longer sign without paying, and there is no ambiguity about what happens next. The contract is accepted, the payment is collected, and CenterCheck's side of the process is complete. No follow-up required, no gaps to manage, no manual reconciliation needed.

Zero missed payments since adoption

Since moving to QwilrPay, CenterCheck has not had a single customer miss a payment. For a business that previously had to manage the fallout of decoupled signing and billing — chasing confirmations, following up on incomplete flows — this is a meaningful shift. The integrated experience means customers are fully committed the moment they sign, with payment already in motion.

I don't think I've had one customer miss a payment since I started using QwilrPay… There are many times where I won't hear from somebody for two or three weeks and all of a sudden, it's just like page accepted and they've paid and then I just go in and activate their account.

Sean Allen, Chief Sales Officer, CenterCheck

A professional experience that accelerates closes

Beyond the operational improvements, QwilrPay changed what the buying experience feels like for CenterCheck's clients. A single, well-designed proposal that guides a client from review to signature to payment in one uninterrupted flow reads as intentional — the kind of thing a sophisticated company builds. For CenterCheck, that professional presentation has contributed to faster closes, because clients encounter less friction and more confidence at the exact moment they are deciding to commit.

The impact

For CenterCheck, QwilrPay solved a structural problem that was costing them in two ways at once: operationally, in the time spent managing the gap between signing and paying; and commercially, in the impression that gap left on clients. Coupling both into a single moment fixed both.

Requiring payment upon signature makes my life so much easier. I don't have to do any of that chasing.

Sean Allen, Chief Sales Officer, CenterCheck