Want to improve sales productivity? Look at sales efficiency and sales effectiveness first.
We often evaluate sales performance based on a rep’s ability and sales productivity, but we should also be concerned about the sales rep’s availability— is the rep spending time on the right activities? Read More
How to ignite sales growth with an effective selling process
Your selling process will make or break how fast your company grows. Of course, sales process design is simple in concept but not easy to execute. While your go-to-market sales process will vary by your stage of organizational maturity and the market you’re going after, all successful sales organizations require a sales playbook to grow and scale. Read More