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How to write a proposal that wins more business

A good sales proposal contains certain standard elements— most salespeople are already familiar with the common components. Here, though, we provide an outline of the type of content to include in your proposals to boost the likelihood of making a sale and improve your closed/won ratio. Read More

Why a problem statement is a must in your marketing proposal

Many organizations feel compelled to show their clients all their creative solutions. But in that process, they neglect their client’s problem and fail to understand the underlying challenge. Read More