Posts by Aaron Beashel

As a web designer, your ability to close new business with clients is highly dependent on your ability to craft stunning, successful web design proposals. This often takes time that you may not have – most web designers can’t afford to spend three or four hours to make every single proposal perfect. You need to…

The winner is definitely in the details when it comes to amazing construction proposals. Your sales team likely already has a complicated relationship with proposals. Construction proposals are the lifeblood of any firm– it’s how your team brings money into the company. Without this critical document, you don’t have a business. Creating these proposals however…

As a web developer, your job is all about creating excellent websites! Writing website proposals will come to be a task that drives your business forward and as such, you’ll do it again and again. Your proposal should ultimately be more about your prospect than your company, but that doesn’t mean you should leave out…

Have you ever found yourself writing up a proposal and all of a sudden become confused by what is it you are exactly trying to solve?  If yes, you are not the only one. Many agencies fall under the trap of jumping the gun to show their client their creative solutions. In the midst of…

From venue hiring to catering, there’s a lot that goes into events. It’s why event management can be a hard service to sell. Prospective clients are often skeptical when presented with an event proposal – questioning whether or not the event will fall through perfectly. There are just so many things for the client to…

Social proof.  The force influencing our everyday decision-making process.  Social proof exists because as a society, we group together. All of the people around you (and their decisions) are pushing and pulling you to either do or not do certain things. This herd mentality phenomenon is a strong force as far as influencing our behaviors…

You may have clicked on this article looking for tips on what content to include, what structure to use, or to get some design inspo for your website proposal to optimize your conversion rate. Although all of these are crucial aspects of a stellar proposal, let’s focus on something that isn’t as big of a…

How do you handle business? Great leadership means that there’s a balance of both reactive pivots and proactive outreach. Having both is necessary to successfully achieve your internal revenue objectives. When you’re pitching business in a highly competitive industry, taking the time to be proactive is critical. You likely already know this; you’re focused and…

It’s important to the process of closing sales that you don’t confuse your prospective client by putting irrelevant content into the wrong sections. We often see marketers (such as yourself) put the performance data into the experience section of their marketing proposals. Remember, experience refers to the past involvement on projects that are similar to…

There’s a lot of anxiety around B2B purchasing.  The truth is that we don’t know how any one decision will work out for us. Even in business (especially in business), there are a lot of unknowns. Despite this, we take a gamble, but that doesn’t mean that we can’t lessen the risk.  As a marketer,…

Great sales proposals don’t happen overnight. Your sales proposal will be reviewed by all decision-makers and purchasers involved in the process. On occasion, proposals are just a mere formality and your prospect has already made their decision. But it’s much more likely that your proposal is what makes all the difference. More often than not,…

About four weeks ago, I started writing this piece. It was about how Microsoft Office, as the default generalist software package for pretty much every business, is frequently finding itself out of its depth when it comes to functionality. Modern tech-driven businesses live in dynamic, digital environments, and their processes require dynamic, digital documents. Static…

Marketing is a big challenge for every new rising brand. Being a startup, there are limitations on both budget and resources, and owners don’t always have the facilities to conduct full-scale marketing campaigns.  And then there’s keeping up with the competition. Other startups might have already matured their marketing strategy, while established businesses might have…

Whipping up business solutions comes naturally for entrepreneurs. Still, too many brands lose the chance to close sales. This is not because they have bad products per se, but because they have underwhelming identities represented by a bad logo. So often ineffective logos fall short in answering these three essential questions about a brand: What…

Every business with an online presence can benefit from a social ad strategy. They’re affordable, scalable, and can drive conversions with efficacy. But you can’t just knock up a basic ad, up your ad spend, and wait for the results to start rolling in — a solid social ad strategy relies on a number of…