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Posts by Aaron Beashel

7 ways to optimize your sales process

Is your organization closing as many sales deals as you’d like? Many organizations have teams of marketers who optimize everything they can, including Facebook Ads, landing pages and email campaigns and more to try to generate more leads. But once a lead is generated and handed over to sales, the process often gets a lot…

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The 5 must-have sections in your construction proposal

The winner is definitely in the details when it comes to amazing construction proposals. Your sales team likely already has a complicated relationship with proposals. Construction proposals are the lifeblood of any firm– it’s how your team brings money into the company. Without this critical document, you don’t have a business. Creating these proposals however…

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How to best present past projects in your website proposal

As a web developer, your job is all about creating excellent websites! Writing website proposals will come to be a task that drives your business forward and as such, you’ll do it again and again. Your proposal should ultimately be more about your prospect than your company, but that doesn’t mean you should leave out…

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Why social proof is a MUST in your business proposal

Social proof.  The force influencing our everyday decision-making process.  Social proof exists because as a society, we group together. All of the people around you (and their decisions) are pushing and pulling you to either do or not do certain things. This herd mentality phenomenon is a strong force as far as influencing our behaviors…

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Three ways to reduce the time it takes to create a business proposal

How do you handle business? Great leadership means that there’s a balance of both reactive pivots and proactive outreach. Having both is necessary to successfully achieve your internal revenue objectives. When you’re pitching business in a highly competitive industry, taking the time to be proactive is critical. You likely already know this; you’re focused and…

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How to best present past projects in your marketing proposal

It’s important to the process of closing sales that you don’t confuse your prospective client by putting irrelevant content into the wrong sections. We often see marketers (such as yourself) put the performance data into the experience section of their marketing proposals. Remember, experience refers to the past involvement on projects that are similar to…

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Why social proof is a MUST in your marketing proposal

There’s a lot of anxiety around B2B purchasing.  The truth is that we don’t know how any one decision will work out for us. Even in business (especially in business), there are a lot of unknowns. Despite this, we take a gamble, but that doesn’t mean that we can’t lessen the risk.  As a marketer,…

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The 5 must-have sections in your sales proposal

Great sales proposals don’t happen overnight. Your sales proposal will be reviewed by all decision-makers and purchasers involved in the process. On occasion, proposals are just a mere formality and your prospect has already made their decision. But it’s much more likely that your proposal is what makes all the difference. More often than not,…

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With collaboration more important than ever, it’s time to think bigger than Microsoft Office

About four weeks ago, I started writing this piece. It was about how Microsoft Office, as the default generalist software package for pretty much every business, is frequently finding itself out of its depth when it comes to functionality. Modern tech-driven businesses live in dynamic, digital environments, and their processes require dynamic, digital documents. Static…

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9 Tips For Marketing Your Startup

Marketing is a big challenge for every new rising brand. Being a startup, there are limitations on both budget and resources, and owners don’t always have the facilities to conduct full-scale marketing campaigns.  And then there’s keeping up with the competition. Other startups might have already matured their marketing strategy, while established businesses might have…

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How You Can Close More Sales With An Effective Logo

Whipping up business solutions comes naturally for entrepreneurs. Still, too many brands lose the chance to close sales. This is not because they have bad products per se, but because they have underwhelming identities represented by a bad logo. So often ineffective logos fall short in answering these three essential questions about a brand: What…

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8 design shortcuts for visually impressive documents

Designing great presentations can be hard, high pressure work. Whether I’m designing for an internal presentation to people I know, a pitch deck for Founders to pitch to VCs, or even to design a winning grant proposal for Bill Gates, the challenge is always the same—how can I design this so the presenter’s message so…

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Product polish: small document details that make the difference

Creating documents in Qwilr is simple, but there a few tricks you can try to make creating your documents that bit more enjoyable.  This month, we’re shining light on a few improvements aimed at doing just that, along with helping you manage the volume of pages in your dashboard. Whether you’re a small business working…

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How to attract leads with marketing when you’re not a marketer

66% of small business owners say that attracting leads or finding new clients is a top concern. So, of course attracting a loyal, engaged audience is high on your business bucket list. But, as a small business owner or freelancer, you’re tired, tight on time and lacking in resources. You’re the accountant, the salesperson, the…

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The beginner’s guide to creating an event sponsorship plan

Getting the right sponsors to join forces with you for your conference can make a big impact on the success of your event. It’s a guaranteed revenue source, and if you partner with relevant companies, the relationship will also provide added value to attendees. To do this well, take the time to create personalized packages…

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The basic steps for a successful event marketing plan

You’ve chosen a venue, booked the speakers, and locked in a date for your big event. You’ve selected which snacks and meals you’re serving (because, let’s be real, we all remember what the food was like). You’re starting to wonder which talk people will love the most, and maybe a little anxious about making sure…

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Tips to work on, not in your small business

When independent casting director Cinzia Coassin started her business, she offered two distinct services—workshops for actors and casting services to film producers. She had years of experience as an actor and worked for casting directors negotiating film and TV deals and auditioning actors. Starting her own business gave her the income she needed but also…

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The small business hustle—tips and free tools

There’s a cult of entrepreneurship that says scaling a startup into a big, massive business is more worthy than solopreneurs running a small, creative business harnessing free tools and cheap technology. But there’s a great lifestyle on offer running a small business or side hustle. There’s no pressure around capital raising or 60-hour week burnouts…

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The bookmarkable guide on writing case studies

A case study is the story of where your client was before they found you, how they used your services, and how it improved their business because of it. They aren’t just a bunch of logos and metrics—they’re real stories that can help you find more leads, and get you across the line. In today’s…

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Branding in small business—why it matters

It’s a fact. People care more about their personal appearance than the logos or branding they use to get clients and make money in business. “People happily spend hundreds of dollars getting their hair done but then they want a logo that costs $5 for their business,” says digital designer Zoe Tattersall. “It’s madness.” Visual…

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Get the upsell without pressure tactics

Upselling can often get a bad rap. It might trigger a memory where you’ve unnecessarily—or maybe unknowingly—purchased something you didn’t need at the hand of a pushy sales rep. Or maybe when you didn’t realise what you were buying into due to a convoluted and confusing contract. There’s a clear way to avoid this kind…

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Overcoming the Sales vs. Marketing hurdle

I’ll be sharing our observations on sales and marketing teams, and some tips to help these teams evolve using Qwilr, including effective retargeting, better search engine discoverability, and a path to faster social sharing. Short on time? Check out our two minute video summary: Getting started Aligning sales and marketing tactics We all know businesses…

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How to dramatically reduce the time it takes to create proposals

Do you feel like you’re spending too many hours creating and sending proposals? If you do, it’s likely an even bigger issue than you think. Not only can it be unexciting, repetitive work, but it typically isn’t billable, so you’re actually losing money doing it. To help you out, we’ve highlighted 5 different ways you…

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5 reasons not to use PDF for proposals

As a growing company, you probably send a lot of proposals to potential new customers. But if you’re still sending them as PDF or Word documents, it might be hurting your ability to close deals. And that’s never a good thing. Imagine if there was a way to send proposals to potential customers that were…

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Winning more work series part III: Closing more deals

In our first article in this series, we looked at how to set yourself up to win work before you’ve even submitted a quote. In our second, we looked at how to put forward a winning quote. In this article, we want to look at how you can turn your quotes into cash by tracking…

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