Skip to content

Archive for April 2021

7 Buyer Enablement Strategies for your B2B Sales Team

Customers spend 45% of their time researching solutions and 22% of their time meeting with the other decision-makers. That means that they only engage with your sales team 17% of the time. Your team can use buyer enablement strategies to ensure that customer time spent away from your team is as fruitful as possible. Instead…

Read More

Buyer Enablement 101: What it is and how to do it

From the buyer’s perspective, there is nothing better than a product being easy to buy. Unfortunately, it’s not always straightforward and enjoyable to go through the buying process, either for the prospect or the salesperson. Buyer enablement is here to change that. Your sales reps should already be supremely comfortable with building relationships, which means…

Read More