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Archive for January 2019

The basic steps for a successful event marketing plan

You’ve chosen a venue, booked the speakers, and locked in a date for your big event. You’ve selected which snacks and meals you’re serving (because, let’s be real, we all remember what the food was like). You’re starting to wonder which talk people will love the most, and maybe a little anxious about making sure…

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Tips to work on, not in your small business

When independent casting director Cinzia Coassin started her business, she offered two distinct services—workshops for actors and casting services to film producers. She had years of experience as an actor and worked for casting directors negotiating film and TV deals and auditioning actors. Starting her own business gave her the income she needed but also…

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The small business hustle—tips and free tools

There’s a cult of entrepreneurship that says scaling a startup into a big, massive business is more worthy than solopreneurs running a small, creative business harnessing free tools and cheap technology. But there’s a great lifestyle on offer running a small business or side hustle. There’s no pressure around capital raising or 60-hour week burnouts…

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Three ways to increase your acceptance rate

Spend a lot of time perfecting the details in your proposal? While that plays a critical role in standing out from the competition, paying attention to your document data can help you increase your acceptance rate and secure more work for your business Our team’s done a bit of data-digging to help you optimize your…

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The bookmarkable guide on writing case studies

A case study is the story of where your client was before they found you, how they used your services, and how it improved their business because of it. They aren’t just a bunch of logos and metrics—they’re real stories that can help you find more leads, and get you across the line. In today’s…

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Branding in small business—why it matters

It’s a fact. People care more about their personal appearance than the logos or branding they use to get clients and make money in business. “People happily spend hundreds of dollars getting their hair done but then they want a logo that costs $5 for their business,” says digital designer Zoe Tattersall. “It’s madness.” Visual…

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Get the upsell without pressure tactics

Upselling can often get a bad rap. It might trigger a memory where you’ve unnecessarily—or maybe unknowingly—purchased something you didn’t need at the hand of a pushy sales rep. Or maybe when you didn’t realise what you were buying into due to a convoluted and confusing contract. There’s a clear way to avoid this kind…

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Overcoming the Sales vs. Marketing hurdle

I’ll be sharing our observations on sales and marketing teams, and some tips to help these teams evolve using Qwilr, including effective retargeting, better search engine discoverability, and a path to faster social sharing. Short on time? Check out our two minute video summary: Getting started Aligning sales and marketing tactics We all know businesses…

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